Denise Gerassi seeks to understand the needs of the modern consumer, designing her unique products with strong lines and minimalist characteristics. At the same times, she restlessly searches for new techniques and ways to bring fashion side by side with conscientious consumption.
Separating instantaneous from timeless fashion is not an easy task. With this goal, Denise Gerassi creates her handbags inspired by genuine, Brazilian themes and uses rich artisanal processes developed alongside local artisans and specialized co-operatives, across different regions of Brazil.
The brand’s first collection was inspired by the legend of the Vitoria-Regia. This chosen theme guides the designs of the handbags, communicating the Brazilian identity that is at the core of the project.
The brand is currently present at the concept store Cartel 011, in Sao Paulo, and other boutiques throughout Brazil. The brand is also present online with its e-commerce. However, its focus is on exports, and it is supported by APEX (Brazilian Agency for Exports and Investments), participating in large exhibits in places like Italy, Spain and the United States.